Hublot is also touted to be the first brand to have dared to combine gold with rubber in the same watch, becoming a master of the “Art of Fusion”- the fusion of traditional watchmaking technique with modern innovation and pioneering materials the fusion of high-tech and expert craftsmanship and the machine precision and beauty of movement of manufacturing. Ever since, it has continued to pioneer watches with novel cases and materials. The brand became popular in the 1980s for its innovative rubber strap - never before seen in the watch industry. Inspired from the bold and heavy nuances of the Industrial Revolution, Hublot watches are futuristic in their looks, with state-of-the-art casing construction which can do pretty well underwater as well. Hublot is a luxury Swiss wristwatch brand started by Carlo Croco's desire to create his own watch in the 1970s.
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